Posts

Project Description

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TVC PROJECT My final year project is to create a TVC animation to sell an imaginary product as a company. The aim is to engage viewers through the animation to gain their interest in purchasing this product. Start from my first post to follow up the timeline for the process of making this TVC. And feel free to leave any comments or feedback on my posts if you feel like it.

Final Animation

Thank you, everyone, for following me throughout the project. Here is the final animation. Hope you would like it!

Final Treatment

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Final Poster

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So this is how my final poster is gonna look like. I chose the 2nd composition after getting a consultation with some of my lecturers. The content on the lower part of the poster was recommended by Karen, to show a contrast of the modern city and the past, as a representation of what the product can do. As for the colours used, I tried not to stray too far away from the colour scheme used for the animation so this is what I decided with.

Poster Thumbnail Sketches

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Hi everyone, I did some sketches for the poster design. Personally I like the 3rd one and think it would be interesting to be poster, but would still love to hear which other one's you prefer!

Animatic (updated with Sound and Ident)

Hi guys, this is how the TVC is gonna look like with music. Honestly, I find it quite difficult to find suitable music for the animation, so I guess I'm going to use this for now until I come across a more suitable one. I tried to modify the animatic a bit in Premiere to match the beat of the music and also realize that the music for the ident isn't copyright free so I changed that as well. Overall, the mood that the music is giving can be a bit confusing in my opinion, but right now I feel it gives out a more serious tone rather than a funny goofy vibe. Few things that I realize that I could have done is maybe start searching for the soundtrack earlier while still developing the storyboard because I feel like it can be easier while designing the scenes to match the tone of the music. The second thing is that I realize that the TVC doesn't have much dynamic movement for the "animating" part. And honestly, there is much more stuff that I realized that I c...

Animatics (no sound)

This is the animatics for the TVC. The final storyboard was still too long but after getting my consultation with my lecturers I managed to shorten it to fit in the 30 seconds criteria without losing any important information for the TVC. I will include music and sound effects for the animatics very soon!

Final Ident (Updated with Sound)

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This is the updated product ident. I decided to add music for the ident in the front after receiving some feedback for my previous post. I also changed the back part to add in the finalized logo and add a little bit of effect to make it more interesting. This is the final logo design.